Substack Essay: https://casualvince.substack.com/p/on-comment-sections?r=lq8wl

Inspired by Paul VanderKlay, I decided get out of lurkdom and start commenting on videos again. And ever since I saw Just Some Guy without a Mustache, a YouTube channel with hundreds of thousands of subscribers through commenting alone, I knew I had to talk about the impact of YouTube comment sections. Despite most users being silent lurkers, comments shape conversations and impact content in surprising ways.

Paul Vanderklay video that got me commenting again:  ...