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Building a Global Esports Media Brand with Philip Macartney | Careers in Esports
In this episode, Rich and Peter from the USAEL sit down with Philip Macartney, CEO and Founder of Loadscreen.gg — a global media agency specializing in broadcast production, talent management, and influencer marketing within the esports space.
Philip shares his journey through the esports industry, from leading business and marketing efforts at Elo Hell Esports, to serving as Sr. Commercial Manager at The Esports Awards, and founding Enclave Gaming. Now at the helm of Loadscreen, Philip offers a deep dive into what it takes to build a values-driven media company focused on transparency, integrity, and creative collaboration.
If you're curious about the business side of esports — from event production to influencer strategy — this conversation is packed with valuable insights into the inner workings of the industry.
Tune in to learn how to navigate a career at the intersection of esports, media, and entrepreneurship — and what it takes to build a brand that truly listens to and delivers for its partners.