Welcome to another episode of Business Diaries - Real Startup Stories. In this episode, I sit down with Matt, the man behind Cub & Co - a multi-location coffee and clothing brand that’s been built through trial, error, and constant evolution. This one is real. No fluff. Just honest insight into what it actually takes to build and scale a brand. In this episode we cover: • The story behind Cub & Co and how it all started • The reality of opening (and closing) locations • Why Matt decided to rebrand - and what changed after • Running multiple sites with a small, tight team • Lessons learned from building both a coffee and clothing brand • Tips and advice for anyone starting their own clothing brand This isn’t about overnight success. It’s about adapting, learning, and building something that lasts. If you’re into business, startups, or buil ...