Welcome to Episode 2 of Business Diaries - Real Startup Stories.

Joined by Jordan, the founder of PETH, who’s on a mission to build the UK’s biggest towel brand while cleaning the world’s beaches of plastic bottles. From starting just 3 years ago to now selling over 100,000 products, Jordan has faced scams, navigated manufacturing in China, expanded into new countries, and launched a wholesale line… all as a one-man band.

In this episode, we dive into the highs, lows, struggles, and future plans of a REAL startup. Jordan shares the full story of how he built a global brand from scratch, learning everything he knows through the power of YouTube. The snowball effect that propelled his growth, and the lessons learned along the way.

A real startup story like no other.

If he can do it, why can’t you?

Follow the journ ...