In Episode 5 of BUILT DIFFERENT, Erin Sykes sits down with Krista Watterworth Alterman, founder of Krista Home and design partner at Vesta Home, to unpack what it really takes to build, scale, and successfully exit a creative business without losing your identity.

Krista shares her journey from television host and creative talent to luxury interior designer, entrepreneur, and business owner whose firm was acquired by national staging and design company Vesta Home.

Erin and Krista explore the realities of mergers and acquisitions and unpack the difference between staging and true interior design. They also discuss how collaboration has become a defining advantage in today’s design and real estate markets.

The conversation moves into the business side of luxury service. Krista breaks down pricing, process, and what it takes to man ...