Faith didn’t set out to build a big or flashy firm—she set out to build a real one. In this episode, she shares how she evolved from doing solid client work behind the scenes to leading a sustainable advisory practice, without buying into hustle culture or burning herself out.

Listeners will learn:

• Why you don’t have to “earn” the advisor title—and how owning it sooner changes your confidence, pricing, and client relationships
• What actually unlocks scale (hint: it’s not more clients, it’s letting go of control)
• How to define a niche based on the type of client you serve best, not just their industry
• Why emotional discipline is a critical—and often overlooked—driver of client retention
• How to build a profitable practice that supports your life, instead of consuming it
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