Celebrity brands used to feel like a guaranteed win. Attach a famous name to a product and watch it sell. But in 2026, that strategy isn’t working the way it used to.

In this episode of Branded Assets, Kate Bouchard breaks down why celebrity alone is no longer enough to build a successful brand. From Hailey Bieber’s billion-dollar Rhode exit to the quiet shutdown of Kim Kardashian’s SKKN by Kim and the struggles facing brands like Fenty and Good Clean Goop, the reality is clear: fame may open doors, but it doesn’t build loyalty.

Kate explores why so many celebrity consumer brands are failing despite massive audiences and marketing budgets. She also shares what actually drives brand success today, including product quality, authenticity, audience alignment, and strong execution.

Plus, in this episode’s community question ...