Just My Type

Typography is everywhere, and whether we realize it or not, we make judgments about fonts before we ever read the words they're carrying. In this episode, Amy explores why typography is far more than decoration and how the right type choices can communicate personality, build recognition, reduce friction, and reinforce trust.

In this episode, Amy talks about:

• Why typography is the "body language" of your brand
• The difference between serif and sans serif typefaces and the personalities we often associate with each
• Why neither serif nor sans serif is inherently more professional or effective
• How typography influences readability, comprehension, cognitive load, and user experience
• Why typographic choices can shape perceptions of sophistication, trust, accessibility, playfulness, and more
• How brands like Vogue, Disney, and Google use typography as an intentional part of their identities
• Why typography can become a recognizable brand asset all on its own
• The danger of using too many fonts or allowing everyone on your team to make their own typographic choices
• How visual inconsistency can create emotional inconsistency and weaken trust
• Why strong brand systems reduce friction and make it easier for audiences to know they're in the right place
• How strategic typography can support clarity, consistency, recognition, and action
• Why your brand's voice isn't just what you say, but how you look saying it

Want to take a bigger-picture look at your brand?

Start with my free Strong Brand Scorecard to get a quick assessment of your brand's strengths and weaknesses.

Or, if you're ready to dig deeper, a Brand Audit can help uncover where your brand's strategy, messaging, visual identity, and audience experience are working together and where they aren't.

Because brand isn't a four-letter word. It's your best strategy and your strongest story. Let's build your brand together.

Research & Resources

Nielsen Norman Group — Typography and readability / legibility research

Google — Google Brand Guidelines and visual identity evolution

Vogue — Vogue visual identity and iconic wordmark

Disney — Disney brand identity and typography