We're kicking off Season 3 by talking about what good brand design really does...and why the rise of Canva, AI, templates, and DIY design tools doesn't make strategic design less important. It makes it more important.

In this episode, Amy talks about:

• Why good design is a business tool, not just a way to make things look pretty
• How design communicates personality, emotion, identity, priorities, and confidence
• Why "pretty" and "effective" aren't necessarily the same thing
• What Canva and AI actually change about the role of professional designers
• Why strategy becomes more valuable as design tools become more accessible
• How consistency creates recognition, familiarity, and trust
• Why every touchpoint—from your website to your email signature—deserves strategic consider ...