Facebook quietly rewrote its own rules, and most creators haven't caught on yet. Amanda Bond, the strategist behind The Ad Strategist, explains how a sudden shift toward TikTok-style discoverability let her drive 23,000 visits to a single blog post and helped a brand-new page hit 100,000 followers in weeks.

In this episode, Amanda breaks down what changed in Facebook's algorithm starting in August 2025, why posting frequency now matters more than ever, and how she uses Creator Studio insights to find the exact content people are already searching for. She and Ashley get into the real mechanics of growing an audience from scratch: testing every post format, tracking reach and link clicks, doubling down on what already works, and using Facebook traffic to boost search rankings on your own blog. It's a practical, no-fluff conversation for anyo ...