Exploring a Best-in-class Competitive Enablement Program with Jason Smith of Klue

Today's conversation is with Jason Smith who is the CEO and co-founder of an award-winning competitive intelligence company called Klue. Jason and his team at Klue provide a lens into your competitor's world by capturing, managing, and communicating market insights across the web. In this episode Jason expands on informative topics that he knows can help you get ahead of competitors. Learn how to get the most out of your CI data, ethical approaches to mining data, and the best way to further ingenuity in the professional world. Continuous updates to the way we handle CI that are aimed at market enlightenment will enable you and your team to win more business. Jason and everyone at Klue knows how important it is to stay at the top of your game in an industry that evolves overnight. He is passionate about the tools that himself and his team have come up with to help. So listen in and learn how to build a best-in-class competitive enablement program with this week's Blindspots guest. 

Key Takeaways

💡4:37 - 7:50 Experience creates insights and furthers ingenuity in any business.

🔍📊 8:34 - 10:23 Using classification buckets to sort through unstructured CI data.

😇⛏ 10:33 - 12:15 Airing on the side of honest when searching for data. Unethical approaches to data mining reflect poorly on your companies core values.

🤷‍♀️ 13:33 - 15:28 Where does the function of CI live in an organization today?

🚀 16:00 - 18:10 Competitive enablement: The future of CI

🚚📈 19:09 - 20:48 Best practices in delivering CI data.

🤾‍♂️ 21:10 - 22:34 Capitalizing on your competitive intelligence data.

👨‍🏫 22:34 - 24:36 Building smart, digestible, and accessible CI deliverables

📝 25:14 - 26:54 New to CI? Three steps to set you up for success.