Uncovering the Voice of the Custo...

Uncovering the Voice of the Customer with Win/Loss Analysis with Elvis Lieben of Gong

Blindspots with Host Ryan Sorley di The Compete Network by Klue
S2 · E2
12 lug 2022
37:24

Note sull'episodio

Listen as Elvis Lieban, Senior Product Marketing Manager of Velocity talks with DoubleCheck Research about how Gong’s project-based approach to win/loss research helps tap the Voice of the Customer, how to gain stakeholder buy-in, how program findings are shared throughout the organization, and the super effective way Gong measures program impact.