Note sull'episodio
Creative is the variable.
Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.
Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!
This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!
Highlights from the episode:
- Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.
- How to structure your creative and media b ...