What do you actually know about the teams pitching you today? And can you trust the work you see when so much of agency sales now starts with AI-generated content? This episode is about the trust recession in agency operations: why buyers are more skeptical, why sales cycles have more stakeholders, and what transparency really looks like when AI slop is flooding inboxes. Grant Hultgren and co-host Kurt Schmidt (agency ops coach, former CEO/COO) compare notes on shifts in buyer behavior (hint: clients show up more prepared, but more confused), the end of the siloed sales-to-delivery handoff, and why most “AI enablement” is really a culture problem. Want to hear why most of your clients get to 80% without you, or how the best teams share what’s actually working with AI on the floor? That’s here.

WHAT YOU'LL HEAR

• Why agency buyers n ...