Rory Mason discovered the beauty of the bicycle at a young age and worked in a bike shop in college. It was there that he landed a job as a sales rep for Cannondale. Through a series of fortunate events he found himself living in Europe working as the Global Director of Sports Marketing, working to pull together projects like the Liquigas/Cannondale World Tour Team. Now with Bianchi North America he is back in the states and sat down with Dave to share some of the many memories, challenges and lessons a couple decades has given him. In addition to his work with Bianchi, he works with his clothing brand: RideBiker Alliance, connecting cycling clubs to custom kits with ease!

He also shares his love of classic bikes and talks about the collection he's curated while living in Europe!

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