Beyond The Bio

di Moja

Imprenditoria Marketing

Stagione 1

064: Branding as a Duo with Mike Morrison

How do you build a personal brand as a duo? And what happens when two become one? I’m joined by Mike Morrison to discuss how he built a personal brand as a duo, and then transitioned to going it alone. Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. With 20+ years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6, 7 and even 8 figure membership businesses through his own online community, the Membership Academy. He’s the host of a popular podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement. We discuss how Mike built a personal brand as a duo and then built on this when his co-founder left. We also discuss the elements of raising your profile that Mike finds most beneficial and he shares his insights on how he’s used his podcast to leverage his business. So, let's get stuck in… Connect with Mike: Membership Geeks: https://www.membershipacademy.com/ Podcast: https://www.membershipgeeks.com/podcast … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

063: Media Minefields with Guy Clapperton

How should you navigate the media? As your professional profile grows, so will the opportunities to appear across different media outlets. But, unlike politicians or the Royal family, you’ll probably never have had official media training prior to your appearances. To help us all be better prepared, I’ve invited Guy Clapperton to chat to me about the dos and don’ts of media appearances. Guy offers a media training service that helps build confidence and competence for people who need to talk to the media. He and his team are experienced as media practitioners across print, web and broadcast media and help sharpen messages, reduce padding and confusion and ensure your words are framed so the journalist isn’t tempted to edit or “massage” them. Guy has experience of being that journalist as he started in the trade press in 1989, going freelance in 1993 and contributing to the Guardian’s technology section and more. He has spoken internationally and done a small amount of broadcasting as well as having books published. Tune in to find out how to prepare for media appearances, what to do if you’re uncomfortable with how you’ve come across in the press and Guy’s take on how press and media has changed in the world of social media. So, let's get stuck in… Connect with Guy: Email: guy@clapperton.co.uk LinkedIn: https://www.linkedin.com/in/guyclappertonmediatraining/ Website: https://clapperton.co.uk/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

062: Conference Domination with Andrew and Pete

How can conferences be a huge benefit to you and your business? I’m joined by the awesome Andrew and Pete to discuss all things conferences, ATOMICON and building a professional profile as a duo. Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money. Founders of ATOMIC, they annually host one of Europe's largest business conferences, ATOMICON, happening in Newcastle upon Tyne. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award', they are ranked in the top 100 digital marketers in the world. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote the world's largest international conferences such as Social Media Marketing World and have been featured on sites such as BBC, Inc., Huffington Post, Bdaily, Entrepreneur on Fire, and Forbes. When it comes to hosting conferences, Andrew and Pete definitely know how to craft an unforgettable event. We’ll be chatting about what makes ATOMICON different from any other conference, where they get their inspiration from and their take on how conferences can elevate your business as well as your professional profile. So, let's get stuck in… BOOK YOUR TICKETS FOR ATOMICON 2025 NOW! https://atomic.site/?aap=536 Connect with Andrew and Pete: Instagram: https://www.instagram.com/andrewandpete?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

061: Nailing Panel Discussions with Oli Barrett

How should you prepare for panel discussions? You’ve probably watched a panel discussion, or perhaps even been part of one, but do you know how to really master the art of a panel discussion? Whether you’re chairing the panel or one of the participants, this episode is going to give you all the knowledge you need to know to ensure it isn’t dull! Oli Barrett joins me to discuss how he keeps his audiences and panelists engaged. Oli is a founder and presenter who enjoys connecting people and ideas. He has co-founded numerous organisations including Tenner, Volunteer It Yourself, The Rainmakers, Cospa and Clean and Cool. As a presenter, Oli hosted the Great British Entrepreneur Awards for 10 years and is an official presenter for London Tech Week. In the past year, he has hosted a wide range of events from a gathering of Nobel Prize Winners to a summit on eye health, and from the future of aviation to a global AI event. When it comes to captivating the audience, Oli knows exactly what it takes. We chat through his key pieces of advice for presenters, chairs and panelists on how to create a panel discussion that the audience won’t forget. This is a must-listen for anyone wanting to up their speaking game because keynote speakers are talent spotted on panels! So, let's get stuck in… Connect with Oli: LinkedIn: https://www.linkedin.com/in/olibarrett/?originalSubdomain=uk Website: https://www.olibarrett.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

060: The Non-Exec Director Path with James Carss

What are the benefits of having a non-executive board role? James Carss is here to join me in chatting about all things NED board roles. James is the founder and CEO of Castle Peak Group, an executive search firm with a difference. With over 20 years in executive recruitment across the UK, Asia, and North America, James has always challenged the norm. After making his mark with top firms in London and leading teams in Hong Kong, James returned to the UK with a mission. In January 2024, he founded Castle Peak Group to offer executive search services that genuinely prioritise diversity, inclusion, and ethical leadership. James isn’t just a top corporate scout; he’s dedicated to building more inclusive workplaces and mentoring future leaders. We’re discussing the benefits of a NED board role, what to look for in board roles, what to think about when applying and James shares some of his top tips for coming across well at interview. So, let's get stuck in… Connect with James: LinkedIn: https://www.linkedin.com/in/jamescarss/ Website: https://castlepeak-group.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

059: Personal Website Benefits

Why should you have a personal website? A personal website is essential for building your brand authority. It’s a great place to be able to showcase your expertise and adds credibility to your professional profile. It can improve your discoverability and allows you to promote your services, such as speaking, separately to your business’ website. Anyone who wants to be more visible and book more media or speaking gigs should definitely have a personal website! Tune into this episode for a whistle-stop tour of why personal websites are SO important. I’m chatting through why I think it’s important to have a personal website. I share how to use it to promote yourself for speaking gigs and talking you through my own personal website to give you some inspiration on what you could include on yours. I also share some tips on SEO and discoverability, as well as the basics on how to get started on building your very own personal website. So, let's get stuck in… References: 038: Speaker Kit Essentials 032: Strategies for SEO Success with Andrew Armitage My website: https://www.sophiemilliken.co.uk/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

058: Become a Podcast Pro with Teresa Heath-Wareing

Want to know what it takes to become a podcasting pro? Teresa Heath-Wareing has got all the tips and tricks you need to up your podcast game. Teresa is the host of the Your Dream Business Podcast and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi. So, she knows a thing or two about what it takes to get your podcast heard! Teresa is an online business, marketing & mindset strategic coach who works with business owners from across the world, helping them to build a business and life they love. Her online membership and her innovative Dream Business Growth Path enable overwhelmed business owners to balance their lives while building a business they love. Teresa is also an international best-selling author, award-winning speaker and TEDx speaker. In this episode, we chat about how Teresa’s podcast has grown and changed since she started, what to consider when pitching for podcasts and how she found herself on a plane to America to invite her first (very big) podcast guests onto the show. This episode is a must-listen for anyone looking to take their podcast to the next level. So, let's get stuck in… Connect with Teresa: Instagram: https://www.instagram.com/teresa_heathwareing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Podcast: https://teresaheathwareing.com/dream-business-podcast/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

057: From Unknown to Unforgettable

Where does the time go?! Beyond the Bio is one year old (albeit a little belated...) and I’m here to celebrate. You may have heard some teasers in previous Beyond the Bio episodes, but my new book, From Unknown to Unforgettable: How to build a personal brand that goes beyond the bio, is now available to buy. As this week is launch week, I’m talking about all things Beyond the Bio, what the podcast has brought to me over the past year and how it has influenced my new book. I’m sharing what you can expect from the book and discussing why buying it will help YOU go from unknown to unforgettable. For the first week only, you can buy the book for only 99p: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= It’s been an awesome year of Beyond the Bio and I can’t wait to see where the show will take us in the future. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

056: LinkedIn Secrets with Lea Turner

What is the secret to growing your LinkedIn presence? I’ve invited LinkedIn genius Lea Turner to chat about how she grew exponentially on LinkedIn and turned it into her business. Lea joined LinkedIn in October 2019 with no prior knowledge of the platform, but her humorous, relatable, and uplifting posts quickly drove countless leads to her original small transcription business, and over 10,000 followers in her direction. She has gone on to grow a massive network of more than 170,000 people and three years ago started a LinkedIn training business which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands and attract inbound leads on LinkedIn with her lively corporate workshops, and digital resources. Lea also runs a business membership community with over 500 members globally, providing expert masterclasses from a variety of accomplished professionals, supporting new and established business owners with a range of essential skills to grow their companies. We discuss what Lea did to grow her following, the benefits of LinkedIn premium, what top voice badges really mean and much more. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Lea: https://www.linkedin.com/in/lea-turner/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie Get Sophie’s new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

055: How to Enter Awards with Rachael Cook

How do you get recognised and shortlisted for some of the most prestigious business awards? In this episode, I invited COO of Moja, Rachael Cook, to the podcast to discuss all things awards. When it comes to writing awards, Rachael is our guru; she knows exactly what it takes to write an awesome application. Rachael helps our clients by writing award applications, and she’s seen many of them win some of the most prestigious in their industries. Being recognised by awards is a great way to establish yourself as an authoritative voice in your industry, so this episode is a must-listen for anyone wanting to get themselves shortlisted! We discuss how to spot scammy awards, what to include in your application, why awards are brilliant for your personal and professional brand as well as how to share your awards successes. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Rachael: https://www.linkedin.com/in/rachaelcook-moja/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie My new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

11 di 24