This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works.

Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades.

Before founding his agency, Steve started his career in broadcasting, working as a sports announcer before moving into advertising, marketing and eventually launching his own PR firm. 

In this episode we explore what separates PR that simply generates headlines from PR that delivers real business results.

Steve shares the five essential elements every campaign needs to maximise return on investment and explains how businesses can extend the life of traditional media coverage by amplifying it through social media.

I ...