In this episode, my guest is Margarita de Guzman, CEO and Principal Archaeologist at Circle CRM Group, a cultural resource management consulting firm that helps clients navigate archaeological and regulatory requirements across Western Canada. With a passion for both archaeology and innovation, Margarita is focused on finding better ways to use technology to improve workflows, increase efficiency, and support her growing team.

We discuss how technology can help eliminate bottlenecks, streamline processes, and free people up to focus on higher-value work. Margarita shares how her team digitized field data collection, their attempts to automate reporting, and why AI has become a key part of how she thinks about solving business challenges. The conversation also explores leadership, creating a culture where mistakes become learning opportuniti ...