Behind The Brand
Stagione 1
di Moxie Creative
In this episode of 'Behind the Brand,' hosts Taylor, Mo and Brittany from Moxie Creative, discuss the evolving world of print design. They explore the fundamentals of layout, typography, color, and spacing, while sharing insights on common mistakes businesses often make. With anecdotes from their careers and tips on making print materials impactful, this episode emphasizes why print still holds a crucial place in marketing strategies. They also highlight favorite projects and lessons learned, proving that print is far from dead. 00:00 The Evolution of Print 00:36 Meet the Hosts 01:24 Introducing Brittany: The Layout Queen 02:49 Brittany's Career Journey 04:55 Mo's Print Background 07:13 Design Techniques and Challenges 13:07 Starting Out in the Industry 13:31 Favorite Print Projects 15:05 Challenges in Print Design 17:50 Print Design Mistakes and Lessons 22:09 The Value of Print in a Digital World 23:32 Conclusion and Podcast Wrap-Up Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this special year-end episode of 'Behind the Brand,' hosts Taylor, Kelly, and Isabella of Moxie Creative revisit some of the most memorable moments and insightful conversations with guests from the past year. Featuring a diverse lineup of small business owners, entrepreneurs, and community leaders, this episode showcases stories of passion, innovation, and community impact. Notable guests include founders of Sip and Pass moonshine, White Wolf Custom Apparel, Trust Real Estate, and the St. Cloud area YMCA. The discussions cover a range of topics from building and growing a brand, the importance of community involvement, to the intricacies of rebranding efforts. 00:00 Welcome to Behind the Brand 00:53 The Story of Sip and Pass 05:43 Rebranding the Public Safety Foundation 10:51 White Wolf Custom Apparel 13:06 Audience Engagement and Social Media Impact 13:18 The Concept of Fun Fridays 13:50 Promotional Items in Marketing Strategy 15:44 Community Involvement and Business Benefits 18:02 Branding and Real Estate Insights 21:06 The Role of Community in Business Decisions 25:19 YMCA and Community Connection 25:56 Event Success and Future Plans 28:41 Conclusion and Takeaways Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this special episode of 'Behind the Brand,' Taylor, Kelly, and the rest of the crew from Moxie Creative take a comprehensive look back at their successful year. They discuss the origin and growth of Moxie Creative, the addition of key team members, and share personal anecdotes about their creative processes and team dynamics. The episode also delves into their commitment to pro bono work, the importance of creating emotion-driven social media content, and highlights the team's involvement in the YMCA Promenade event. The narrative showcases their passion for helping brands build memorable identities while having fun and giving back to the community. 00:00 Introduction and Welcome 00:31 Meet the Moxie Creative Team 00:52 The Birth of Moxie Creative 01:36 Expanding the Team 02:50 Embracing Social Media 05:00 Mentorship and Internships 07:53 Pro Bono Work and Community Involvement 10:20 Creating Emotional Connections in Marketing 12:46 Instagram Carousels: Adding Sound and Emotion 13:49 The Power of Minimalist Design 14:19 YMCA Prom: A Community Event 18:52 The Branding Process: From Concept to Creation 20:09 Creative Insights and Processes 24:25 Conclusion and Social Media Links Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this special year-end episode of Behind the Brand, Taylor from Moxie Creative sits down individually with team members Kelly, Brittany, Michael, Isabella, Tyler, and Mo to reflect on their experiences throughout 2025. They share their favorite projects, the challenges they faced, and what they're looking forward to in 2026. With highlights like working with Milk and Honey Cider and launching new websites, each team member recounts their personal and professional growth over the past year. Additionally, Isabella announces her exciting plans to travel to Europe, marking a significant personal milestone. As they look ahead to new projects and opportunities in 2026, the team remains optimistic and ready for new challenges. 00:00 Welcome to Behind the Brand 00:25 Reflecting on 2025: Achievements and Challenges 02:19 Interview with Kelly King: Highs and Lows of 2025 10:09 Interview with Brittany Abrego: Personal and Professional Highlights 16:37 Interview with Michael: Creative Projects and Future Plans 23:34 Interview with Isabella: Wrapping Up the Year 23:52 Reflecting on 2025: High Points and Achievements 24:29 Overcoming Challenges and Personal Growth 26:38 Memorable Social Media Trends of 2025 27:59 Exciting Plans for 2026: Travel and Career Moves 30:45 Celebrating Milestones: Turning 30 and Joining Moxie 32:19 Favorite Projects and Team Dynamics 37:55 Looking Forward to 2026: Personal and Professional Goals 45:15 Wrapping Up: Reflections and Future Plans Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Klair Black, Workforce Engagement Director at United Way of Central Minnesota. With a rich background in public relations and marketing from St. Cloud State University, Klair has channeled her skillset into nonprofit work to strengthen her community. The discussion covers her journey into nonprofit work, the various United Way programs, and how businesses and individuals can get involved in community giving. Klair highlights impactful initiatives like the Imagination Library book program, the annual Days of Caring volunteer event, and different charity drives. Listeners will also learn about the United Way campaign, how volunteers can participate, and the significance of understanding community needs with compassion. Klair emphasizes both monetary and non-monetary ways to give back, illustrating that even small efforts can make substantial impacts. 00:00 Introduction to Klair Black and United Way 00:41 Meet the Hosts and Klair Black's Background 01:11 Claire's Journey into Nonprofit Work 04:13 Understanding United Way's Mission and Impact 08:04 Fundraising and Community Engagement 09:11 Volunteer Programs and Community Drives 16:29 How Businesses Can Get Involved 18:12 Exciting Campaign Activities 19:01 Unique and Fun Events 19:56 The Rewarding Career of Helping Others 21:09 Networking and Community Involvement 21:37 The Mattress Program 24:49 Progressive Dinner Fundraiser 30:44 Understanding Community Needs 32:52 Ways to Give Back 33:57 Conclusion and Final Thoughts Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
Recapping AD Connect 2023 with Team Moxie In this episode of Behind the Brand, the Moxie Creative team—Taylor, Mo, and Tyler—recap their unforgettable experience at AD Connect 2025, the premier conference hosted by the American Advertising Awards. Tune in as they dive into: Key insights from breakout sessions on creative strategy, brand storytelling, and innovation The future of AI in the creative process—and how Moxie Creative is using it to boost efficiency without losing the human touch An inspiring encounter with design legend Aaron Draplin, plus what they learned from his bold, authentic approach Fresh takeaways for keeping creativity client-centered and impactful in a fast-changing digital landscape Whether you're a designer, marketer, or creative agency owner, this episode is packed with actionable takeaways and inspiration to keep your ideas fresh, your tools sharp, and your vision focused. 00:00 Introduction to Behind the Brand 00:44 Meet the Moxie Team 02:08 Recap of AD Connect Conference 04:12 Insights and Takeaways from the Conference 10:51 AI in Advertising: A Hot Topic 14:49 The Phone and the Northern Lights 15:41 AI and Viral Content 17:28 The Kangaroo Incident 18:07 Introduction to Aaron Draplin 19:23 Draplin's Career and Influence 24:55 Meeting Draplin in Person 26:46 Conference Takeaways and Future Plans 29:01 Conclusion and Farewell Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this episode of Behind the Brand, hosts Taylor and Isabella sit down with Calen Kirkland, Sales Director of The Barrel Mill, a renowned family-owned cooperage in Avon, Minnesota. Known for its high-quality oak barrels, The Barrel Mill has partnered with Moxie to refresh its brand and overhaul its website. Calen shares insights on how the rebrand has modernized this heritage brand while maintaining its artisanal craftsmanship. The discussion also covers The Barrel Mill's innovative products like the Infusion Spiral, which offers rapid aging techniques for spirits, and the company's expansion into new markets. Calen talks about his experience in the industry, the challenges of merging tradition with innovation, and provides advice for other businesses looking to step out of their comfort zones. Tune in to learn how this historic company is growing its reputation both locally and globally. Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this episode of Behind the Brand, hosts Taylor, Kelly, and Mo discuss the growing trend, or maybe declining trend, of side hustles. They explore personal experiences, the influence of millennial culture, the balance between passion and burnout, and the impact of side hustles on creativity and income. The trio also touch on the generational perceptions of work, the balance between full-time jobs and side gigs, and how side hustles can either complement or stretch one's professional capabilities. Tune in to hear insights on how side gigs can both fuel your creativity and potentially lead to burnout. 00:00 Introduction to Side Hustles 00:33 Meet the Hosts 00:54 Diving into Side Hustles 01:41 The Millennial Influence 03:10 Balancing Full-Time Jobs and Side Hustles 04:44 Personal Experiences with Side Hustles 09:27 Creative Outlets and Side Hustles 11:09 The Reality of Side Hustles 11:53 Generational Perspectives on Hustle Culture 13:01 Personal Stories and Side Hustle Experiences 14:39 Balancing Passion and Practicality 17:57 The Sticker Printer Side Hustle 18:58 Final Thoughts on Side Hustles Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this episode of Behind the Brand, hosts Taylor and Kelly from Moxie Creative converse with Diane Hageman—a trailblazing leader known for her impact on female leadership and community service. Diane shares her journey from a marketing career in healthcare at St. Cloud Hospital and CentraCare, to volunteer work and a significant position at the YMCA. She discusses her transition into a second career through the University of Minnesota's Advanced Careers Initiative and the balance between professional life, grandparenting, and caring for her mother. The discussion highlights the importance of adaptable work environments, especially for working parents, and fostering a culture of lifelong learning and community impact. 00:00 Introduction to Diane Hageman 00:58 Meet the Hosts and Diane's Connection to the YMCA 03:05 Diane's Early Career and Impact at St. Cloud Hospital 04:40 Transition to Senior Care and Community Involvement 06:45 Freelance Work and Family Commitments 13:10 Advanced Careers Initiative and Fellowship Experience 16:29 Joining the YMCA and Fundraising Efforts 19:39 Balancing Work and Personal Life During the Pandemic 20:13 Navigating Career Transitions and Personal Growth 20:41 Challenges and Changes in the Workplace 22:48 The Evolution of Work Flexibility 27:03 Technology and Parenting in Modern Times 32:30 Reflections on Retirement and Continued Engagement 34:52 Final Thoughts and Wrap-Up Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com
In this episode of Behind the Brand, hosts Taylor and Kelly of Moxie Creative discuss the importance of blending digital and traditional marketing strategies for small businesses. They explore how integrated campaigns can create a cohesive story that reaches audiences in multiple ways. The team is joined by Michael Nelson to delve into the evolution of digital marketing and its relationship with traditional methods. Key topics include the history of digital and traditional marketing, effective tactics for small business marketing, and the importance of a well-rounded strategy. The episode emphasizes the need to meet audiences where they are and to use a variety of marketing tools for the best results. 00:00 Introduction to Integrated Marketing 00:32 Meet the Hosts and Guest 00:52 Diving into Integrated Campaigns 01:55 Traditional Marketing Explained 03:42 The Evolution of Digital Marketing 07:43 Combining Digital and Traditional Strategies 10:50 Challenges and Solutions for Small Businesses 12:16 The Power of Integrated Marketing 12:37 Choosing the Right Marketing Tactics 13:15 Digital vs. Traditional Marketing 13:48 Targeting Your Audience Effectively 14:41 Case Study: Marketing for a Hop Farm 16:23 The Importance of Strategy in Marketing 18:29 Traditional Marketing Favorites 19:34 The Value of Tangible Marketing Materials 20:37 Conclusion and Final Thoughts Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com