Folsom Prison Experience: https://folsomprisonexperience.com/

Takeaways

• A tribute act only becomes a business when you treat it like one. Jay Ernest turned "sounding like Johnny Cash" into Church of Cash, a touring act that now plays roughly 20 to 25 shows a year across the country and has toured Europe for over a decade.
• Your brand has to match the quality of what you're selling. Once Folsom Prison Experience outgrew its original website, Jay knew it was time to invest in branding that matched the caliber of the show.
• "The show before the show" matters. A strong pre-show identity, meaning the website tone, the artwork, and the printed program, sets audience expectations before anyone ever sits down.

Taylor and Ke ...