Takeaways

• Podcasting isn’t “too saturated”—your lived experience and stories are what make your show stand out.
• Most podcasts quit because creators underestimate the behind-the-scenes work; consistency is the real secret.
• Milestones matter: many shows drop off after episode 7, and reaching episode 20 often signals long-term success.
• A podcast builds trust before the sales call, helping prospects feel connected and confident in working with you.
• You don’t need a big studio—start with what you have, and consider a 10-min micro-podcast to build momentum.

Podcast producer Abbey Graves returns to Behind the Brand to talk with Taylor from Moxie Creative about why podcasting is ...