Behind the Brand, Again: Liz Fiedler Mergen's Year of Transformation
Note sull'episodio
Pre-Order Liz's book "Flowers Bloom Anyway": https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273
In this powerful episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with returning guest Liz Fiedler Mergen—entrepreneur, flower farmer, podcast host, and newly published author—to discuss what’s changed in her business and life since she first appeared on the show.
Liz, the founder of Sunny Mary Meadow, shares how she scaled her brand from a flower cart to a multi-stream business that includes event space rentals, a retail floral shop, a wedding floral design service, and even a flower farm management app. She opens up about launching the Bloom Room, building her retail space The Pharmacy, and navigating zoning challenges—all while writing and releasing her memoir.
Whether you’re a small business owner, a creative entrepreneur, or someone who dreams of turning your passion into a scalable business, this episode is packed with honest insights on brand growth, sustainable scaling, community connection, and building something meaningful from the ground up.
Chapters
00:00 Welcome Back to Behind the Brand
00:36 Catching Up with Liz Fiedler Mergen
01:20 Reflecting on the Podcast Journey
02:36 Liz's Business Expansion
07:02 The Bloom Room and Event Space
10:08 Challenges and Community Impact
12:31 New Ventures and Future Plans
20:30 Launching the Farmers to Florist App
21:13 The Realities of Flower Farming
21:56 Pivoting the Podcast and Business
23:33 Developing a New Software Tool
28:25 Writing and Publishing a Memoir
42:48 Looking Ahead and Final Thoughts
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