In Episode 32, we’re breaking the "CEO wall." For the first time on the Barnes Bullets Podcast, our President and CEO, Jim Bruno joins us for a raw, unfiltered look at the future of the brand. From his roots as a hunter, 30 years in the industry, to the high-stakes world of ammunition innovation, this is a deep dive into where we are, where we’re going, and why the "human-first" approach is the only way forward. Whether you're a hand-loader, a long-range competitor, or a backcountry hunter, this episode offers a rare look at the leadership strategy behind the most trusted name in all-copper projectiles.