Note sull'episodio
EP 2: Where did experiential marketing come from? The history of brand activations, street teams, and product sampling, and how one energy drink brand rewrote the marketing playbook. Every booth you walk past has a history. So does the person working it. Brands stopped talking at people. They started meeting them. And somebody had to be the face of that meeting.
IN THIS EPISODE - How street team marketing and brand activations began - Why brands moved budget from traditional ads to live experiences - Where brand ambassadors, promo models, and event staff fit into the strategy - What this history means for anyone breaking into event work today. This isn't just marketing history. It's labor history. It's culture. And you're part of what comes next.
🔑 KEYWORD HUNT: Piece #2 is hiding in this episode. Listen close. → [WordPress shop link]
🎧 Episode 1 → https://youtu.be/hAGfNKcm7_s 🎧 Episode 3 → https://youtu.be/VUIhBVs5oCA 📩 Bookings + brand partnerships: BABOOKINGS@CharenaNataeColvin.com 📸 IG: @thebabpodcastshow 🌐 www.charenanataecolvin.com For the Baddies + The Boyz. Consider yourself put on. #ExperientialMarketing #BrandActivation #BTSofaBadAssBAB