Ford is trying to make a sub-$30,000 electric pickup work while dealers are running out of space, front-end margins are shrinking, and service bays are becoming the real profit engine.

Today’s episode breaks down Ford’s $29,945 Fathom EV plan, BMW’s claimed 10% Munich cost cut, Lucid saving $1.4 billion by delaying lower-priced EVs, dealership inventories jumping 13%, and why recalls and fixed operations are becoming the franchise system’s financial lifeline.

Today's Key Headlines

~Ford’s upcoming Fathom EV pickup starts at $29,945 including destination and delivery

~BMW claims its rebuilt Munich plant cuts manufacturing costs by an additional 10%

~Lucid delays lower-priced EVs to preserve $1.4 billion in cash

~Dealership vehicle inventories jump 13% year over year, creating a square-footage cri ...