Most businesses are building their marketing for something that will never buy from them.

Algorithms don't have wallets. AI can't become a loyal customer. Machines don't have friends to refer. And yet here we are, feeding platforms content for content's sake, prompting AI to write posts designed to perform well inside systems built by other machines.

I call that the algorithm trap. And this show is about getting out of it.

In this first episode, I introduce the idea behind Anti-Viral and the marketing philosophy I've been building for the past ten years, which I call Human Marketing. It's less a strategy and more a reorientation. It starts with one simple premise: people are not numbers, and treating them like people is actually good marketing.

I talk about why most small businesses grow through referrals at the start, an ...