This week on AMA: Affiliate Marketing, Answered, we sat down with Noël Breese, who led and scaled the affiliate and influencer program at Heart and Soil and now consults e-commerce brands on their affiliate and influencer strategy. If you manage affiliates, or your dashboard never seems to tell the whole story, this one's for you.

Here's what we covered:

👉 Why having fun with your creative brief decides whether affiliates have fun making the content

👉 The application tells that separate genuine fans from coupon hunters, and the one-line question that gets applicants to sell themselves

👉 How to keep relationships personal once your roster outgrows your memory

👉 How to report affiliate performance to leadership without losing them in the numbers

🔗 Noël's on LinkedIn and worth the follow:  ...