AMA: Affiliate Marketing Answered

di SATHI

Stagione 1

When Should You Quit Your Affiliate Program? ft. Dan Albert

Two and a half months into an affiliate program, the ROAS looks terrible, and everyone on the team wants to pull the plug. Sound familiar? That is where this episode starts. Dan Albert is the co-founder and CEO of 456 Growth, an agency that runs performance campaigns for brands, manages a roster of hundreds of affiliates, and invests in consumer brands. He sees affiliate marketing from the brand side, the affiliate side, and the investor side at once. In this episode he answers questions submitted by brands who are stuck on decisions they can't find straight answers to. We get into: ✨ How long you should commit to a new affiliate program before deciding it doesn't work, and the signals to watch while you wait ✨ When a lean team should hire a dedicated affiliate manager, and why an agency can be the smarter first move ✨ Whether a tight roster of affiliates caps your potential compared to going wide with hundreds ✨ How to diagnose why affiliates with the right niche and decent followings still bring zero sales ✨ What changed on TikTok Shop in the last few months, and how to qualify partners before sending free samples into a black hole ✨ The Amazon Prime Day halo effect, including affiliate content that lifted foot traffic at big box retailers by 20% Dan gives specific timelines, benchmarks, and frameworks throughout. --- Connect with Dan: / danalbert 456 Growth: https://456growth.com Book time with Dan: https://calendar.app.google/QESJ8HwP1... --- Got a question about your affiliate program that you can't find a straight answer to? Submit it here and it might get covered in a future episode: mysathi.io/ask --- This series is powered by SATHI, the affiliate marketing platform built for Shopify brands. SATHI handles multi-touch attribution, automated payouts, fraud detection, and the full affiliate experience so your program runs without you babysitting it. Learn more at mysathi.io

S1 · E4

9 lug 2026

24:36

TikTok Shop, Micro Influencers, & the Affiliate Mistakes Costing DTC Brands Money ft. Rabii Babou

If your affiliate program is generating views but not revenue, the problem is usually the expectation going in, rather than the channel itself. Rabii Babou, CEO of Livano Agency, has built multi-million dollar creator and affiliate pipelines for DTC brands across TikTok Shop, Meta, and beyond. In this episode, he answers the questions affiliate managers are actually sitting with: how to structure deals, when to pay flat fees, how to scale top performers, and how to build a program from scratch without burning your budget before you have a single data point. In this episode: 👉 Why treating affiliate as a direct revenue driver sets your program up to disappoint, and what to measure instead 👉 TikTok Shop views that don't convert: what the halo effect actually means for your other sales channels, and the content type most brands skip entirely 👉 The micro influencer case for not paying $4,000 for a single reel, and why smaller creators are outperforming larger accounts right now 👉 How to get affiliates comfortable with whitelisting their content, what a fair deal structure looks like, and how Rabii's clients are seeing up to 36% reduction in customer acquisition cost from whitelisted creatives 👉 Why commission-only structures don't retain your best affiliates, and how hybrid retainer deals create consistent output on both sides 👉 How to build from scratch: why the first move isn't spending anything, and how enrollment data tells you exactly who's worth investing in ------------ Connect with Rabii and the Livano team: https://livanoagency.com/ Rabii on LinkedIn: https://www.linkedin.com/in/rabii-babou/ ------------ Got a question about your affiliate program that you can't find a straight answer to? Submit it here and it might get covered in a future episode: https://tally.so/r/9q4QE1 ------------ This series is powered by SATHI, the affiliate marketing platform built for Shopify brands. SATHI handles multi-touch attribution, automated payouts, fraud detection, and the full affiliate experience so your program runs without you babysitting it. Learn more at https://www.mysathi.io

S1 · E3

29 giu 2026

21:33

Why Comfrt and poppi Are Not Your Affiliate Benchmark ft. Andreea Moise

Over the last decade of building and scaling affiliate programs, Andreea (founder of Hype Maven), has had brands ask her to replicate results from companies like Comfrt and poppi - brands sitting on years of recognition and millions of customers already, without accounting for the fact that those brands aren't starting from zero. In this episode, she breaks down: 👉 What a realistic affiliate program looks like when nobody's heard of you yet 👉 The difference between seeding and going affiliate first 👉 Why constantly raising incentives isn't the answer to keeping affiliates engaged 🔗 Andreea's on LinkedIn and worth the follow: www.linkedin.com/in/moiseandreea/ This is episode two of AMA: Affiliate Marketing, Answered, is presented by SATHI, the Shopify affiliate platform built around cookieless multi-touch attribution, fraud detection that catches what manual checks miss, and payouts that don't eat your week. If you want me to show you around SATHI, book some time here: www.mysathi.io/demo. 📝 Have a question for the next guest? Drop it here: https://tally.so/r/9q4QE1.

22 giu 2026

34:08

Why your affiliates are posting but no one's buying ft. Kim Biddle

In our first episode of AMA: Affiliate Marketing, Answered, Kim Biddle, Co-founder of Clutch Affiliate and 20-year industry veteran, shares her unfiltered takes. We cover best content formats, why great content sometimes doesn't convert, putting ad spend behind organic affiliate content, attribution chaos, and the discount code vs link debate. Tune in! Got more questions? Send them here : https://tally.so/r/9q4QE1. See you in the next one! ----- AMA is brought to you by SATHI: the affiliate infrastructure built for Shopify brands that want clean data, fraud protection, and a best-in-class experience their affiliates love. Learn more at

8 giu 2026

21:33