Dr. Bill Sutton, Director Emeritus, Vinik Sport and Entertainment Management Program
Note sull'episodio
Horacio sat down with Dr. Bill Sutton, Principal at Bill Sutton and Associates and the Director Emeritus of the Vinik Sports Management Program at USF. He also served as Vice President of Team Marketing and Business Operations at the National Basketball Association working directly with Commissioner David Stern. Dr. Sutton's monthly column for the Sports Business Journal regularly challenges sports leaders and executives. He is regarded as one of the world’s leading voices in the sports marketing industry, having decades of experience in academia and the private industry.
Discussion topics include:
Creating the Vinik Sports Management Program at the University of South Florida
Transitioning from academia to the sports marketing industry
Bringing the industry into the classroom and creating experiential learning
Working at the NBA as VP of Marketing under Commissioner David Stern
David Stern’s influence
Improving work conditions and benefits in the sports industry
Innovating the sports industry through employee benefits and technology
Selling season tickets for dogs at Petco Park in San Diego
Selling virtual reality and the metaverse to the sports industry
Staying connected to build relationships and networks
Thoughts on the NIL in college athletics
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