Barriers to Innovation, Brand Love and Continuing Intention in the Use of Telemedicine Apps: An Emerging Market Study
AITASIT - Crono Project di AITASIT
Note sull'episodio
The use of telemedicine apps has increased dramatically, particularly during the COVID-19 pandemic. Global telemedicine revenues are estimated to reach $460 billion by 2030. Despite this growth, the uptake of these apps is still limited due to specific barriers that lead individuals to resist using them.
Parole chiave
Telemedicine AppInnovation Resistance Theory Functional BarriersPsychological BarriersBrand LoveContinuing IntentionEmerging MarketTrust