What happens when holiday shopping habits shift faster than most small businesses can keep up, and AI becomes the first stop for gift ideas, local searches, and product discovery? In my conversation with Alicia Pringle, Senior Director of Online Marketing at Network Solutions, we look at how the rise of AI-assisted search is changing the game for small business visibility during the busiest season of the year. Alicia brings two decades of marketing experience and a front row seat to the rapid evolution of search, and she breaks down what is really happening behind the scenes as shoppers move from typing into Google to asking Gemini, ChatGPT, and other assistants for perso ...