Across Africa, businesses are talking to more customers than ever, on WhatsApp, SMS, Instagram, Facebook and Google. Yet many still struggle to turn those conversations into loyalty, insight and revenue.

In this episode of African Intelligence, we speak with Taha Jiwaji, Founder and CEO of Beem, the Pan-African customer engagement and communications technology company operating across more than 25 African countries.

Drawing from his experience building communications and data infrastructure for businesses across the continent, Taha examines a simple but pressing question: what does it take for Af ...