❓What if your marketing strategist understood your industry as well as you do?

In this no-prep conversation, host Adrienne Barker, MAS dives into the marketing journey of Jake Setterlun—an engineering student turned marketing agency founder—who believes the best campaigns come from people who actually get your business. Together, they explore the value of practical experience, the dangers of outsourcing too soon, and the importance of creating systems that serve real client goals, not just metrics.

🔑 Key Takeaways:

• Tailored > Template: Jake emphasizes why personalized marketing strategies outperform cookie-cutter campaigns—especially for small businesses.
• Understanding is Everything: Knowing a client’s business isn’t optional—it’s essen ...