Every incoming phone call represents revenue—but most HVAC companies are only booking about 58% of those opportunities.

In this episode, Ben Middleton sits down with Barry Gates, Vice President of Power Selling Pros, to discuss why customer service representatives have such a massive impact on company growth and profitability.

Barry shares proven strategies for improving call conversion, creating exceptional customer experiences, coaching CSRs, and building a culture where every phone call is treated like the valuable opportunity it is.

If you're looking to improve your booking rate, increase customer satisfaction, and grow your HVAC business without increasing your marketing budget, this episode is for you.