Building a personal brand online rarely happens the way people think it does. In this episode, Tamara Jacko shares what it actually looks like to create content while maintaining a full-time marketing career. We talk about the slow reality of building an audience from scratch — learning your voice, the grind of reaching your first 5K followers, turning a hobby into a business, and staying consistent long enough for things to start clicking. Tamara also challenges common myths around content creation and monetization, including why virality isn’t always the goal and why community matters more than follower count.

Tamara Lashae is a content creator and marketing professional based in San Diego. Known online as the "overdressed bestie," she has spent the last five years building a fashion, beauty, and lifestyle brand that has grown to more tha ...