Digital Fashion

As fashion accessories go digital, one of the main issues is how to categorize these born digital objects into traditional IP boxes like trademark and copyright. Things can get even more complicated when artists and fashion brands collide in our blurred universe of commerce and culture. What is a trademark use anyway? Can an artist use a trademark in their work or can’t they? Join me for our coffee and dessert course as we speak to Mark McKenna, Vice Dean of Faculty & Intellectual Life Professor of Law and Faculty Co-Director of the UCLA Institute for Technology, Law & Policy at UCLA Law and a co-founder of Lex Lumina PLLC, about the scope of source in trademark and more boundaries between trademarks and expressions. We end the episode with a future-looking perspective from Europe, when Elena Varese, a Partner at DLA Piper in Milan, shares insights on AI’s use in fashion and more holistic approaches to digital fashion, including in Italian law.