Iconic Products

You might have noticed a word that is increasingly present in commercials, in your inbox, and on your social media feed: iconic. What does iconic mean in fashion? How do brands use iconic and do consumers use iconic in the same way? Can the recognition that a product is “iconic” increase IP rights for brands in the product’s design or name?

With Jessica Barber, Calvin Klein’s Historian and Senior Archivist, we discuss the word iconic in fashion and in the Calvin Klein universe. And Eleonora Rosati, Of Counsel at Bird & Bird and a Professor of Intellectual Property Law, gives us insight into some recent cases in Europe in which using the word iconic was at times successful and, at other times, unsuccessful to expand trademark rights.