In this episode of the 9PL Podcast, host Ant interviews Sione from Pig Athletic Club, discussing the club's evolution from a touring rugby team to a prominent social media platform in the rugby union space. They explore the importance of content creation, community engagement, and the strategies behind building a successful brand in rugby. The conversation also touches on player recruitment, potential signings, and the impact of media on the sport. Additionally, they discuss the club's charity initiatives and sponsorships, as well as their aspirations for the upcoming 9PL season.