Born John Potter in the Bronx, New York “Fur King The Designer” is a dominant trend-setter. He has single-handedly built four companies from the ground up. Fur King is the CEO/Founder of Exclusive Fashion and Furs and Dessalines Clothing, Lang Monster Clothing, and most recent, Snake belly Clothing. Over a 20-year span, Fur King or his designs have graced the pages and front covers of some of the most influential print and online magazines.