Social platforms are rented land. Email, community, and direct relationships are owned land. Build on rented land. Live on owned land. Every 1PU needs a conversion strategy.

Adam Wathan's story proved it — when the rented land disappears, the product survives if it's strong enough. But the revenue doesn't, unless you've built owned distribution alongside it. This episode is about the conversion strategy: the mechanism that moves people from rented platforms to your owned list, your community, your direct relationship. One link. One reason. One offer.

— THE BUILD —

Audit your reach. How much of it is rented? How much is owned? For every rented platform you're currently building on — what is the conversion mechanism that moves people from that platform to your email list, your community, or your direct relationship? If there is no ...