In Episode 22 of You Herd It Here, Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026.

The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveals about what’s actually working — and what’s quietly falling apart.

They unpack the biggest holiday marketing mistakes brands keep repeating (hello, last-minute planning and endless discounts), why “posting just to post” never pays off, and how ignoring emotional storytelling costs you more than a bad CPM. On the flip side, they spotlight what did work in 2025: community-driven content, clear messaging, smart retargeting, per ...