You Herd It Here

You Herd It Here

por Kassie Meiler
Mercadotecnia
Temporada 1
Episode 55 - The AI Rule Every Social Media Manager Should Know: The 30% Rule for Better Content
Are marketers relying too much on AI? In Episode 55 of You Herd It Here, Kassie and Sofia break down the 30% Rule, the idea that AI should assist your creative process without becoming the creative process. They share how GOAT Social Media actually uses AI, where human expertise still matters most, why so much content is starting to sound the same, and what marketers should know about “Made with AI” labels. The biggest takeaway? AI should make you more efficient, not less original. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, AI, and entrepreneurship. If this episode resonated with you, share it with a marketer who might be letting AI do a little too much of the work.
T1 · E55
19 ago 2026
18:20
Episode 54 - Why Everyone Wants a Podcast (And Who Actually Needs One)
It seems like everyone has a podcast, but does everyone actually need one? This week, Kassie sits down with Andy King, Director of Podcasts at Buchwald and former SiriusXM sports podcast executive, to talk about why brands and creators are investing in long-form content, what separates podcasts that grow from those that disappear, and why consistency matters more than having the perfect studio. From building a loyal audience to making your content discoverable and knowing when a podcast actually makes sense for your brand, this episode breaks down what it really takes to create content people want to come back for. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship. ➡️ Connect with Andy: https://www.linkedin.com/in/andy-king-8464b45/ If this episode resonated with you, share it with someone who's thinking about starting a podcast or looking for new ways to grow their brand.
T1 · E54
12 ago 2026
26:22
Episode 53 - When Everyone Looks the Same: How Social Media Changed Beauty
Back in 2019, The New Yorker introduced the idea of "Instagram Face." Today, headlines are talking about "Slop Face" and questioning whether social media has made everyone look the same. In this episode, Kassie and Sofia discuss how algorithms, filters, influencers, and trend culture have reshaped beauty standards, why brands are falling into the same trap, and why authenticity may be the biggest competitive advantage in today's digital world.
T1 · E53
5 ago 2026
22:37
Episode 52 - Marketing vs. Reality: Is Your Business Ready for the Leads You're Generating?
Marketing can generate awareness, leads, and sales, but what happens after someone says "yes?" In this episode of You Herd It Here, Kassie sits down with Emily Spahn to discuss why business growth requires more than great marketing. From risk management and operations to customer experience and communication, they explore what it really takes to scale successfully without sacrificing your reputation. Whether you're a business owner, marketer, or leader preparing for growth, this conversation is a reminder that generating more leads is only half the battle. Delivering on your promises is what builds lasting success. Connect with Emily: https://www.linkedin.com/in/emilyspahn/
T1 · E52
29 jul 2026
18:21
Episode 51 - You Don't Need to Be on Every Social Media Platform
Do you really need to be on every social media platform? In this episode, Kassie and Sofia tackle one of the biggest misconceptions in digital marketing: that every business needs to be everywhere at once. They explain why the most successful brands focus less on chasing trends and more on reaching the audience that matters most. From TikTok and LinkedIn to Instagram, Facebook, and Google Business, they discuss how different platforms serve different purposes, why audience behavior should drive your strategy, and how analytics can help you make smarter marketing decisions. They also share practical tips for repurposing content, building sustainable workflows, and creating a strategy your team can actually maintain over the long term. Whether you're a business owner, marketer, or content creator, this episode will help you stop spreading yourself too thin and start investing your time where it will make the biggest impact.
T1 · E51
22 jul 2026
25:16
Episode 50 - Your Personal Brand Starts Before You Need It
Your personal brand isn't something you build when you're looking for your next opportunity—it's something you're building every single day. In Episode 50, Kassie sits down with Dakota Caton, founder of Cleats to Clarity, to discuss why personal branding has never been more important and how social media can help create opportunities long before you need them. From his journey from the NFL to becoming an author, speaker, and entrepreneur, Dakota shares how storytelling, authenticity, and consistency helped him redefine his identity beyond a job title. Together, they explore why stories outperform resumes, how professionals can build credibility online without posting every day, and why sharing value is far more powerful than simply sharing accomplishments. Whether you're a student, entrepreneur, creator, or business professional, this episode will inspire you to start building the brand that future opportunities will recognize. This episode is a reminder that the opportunities you want tomorrow are often built by what you share today. 🎙️ Subscribe and follow @youherditherepodcast for more conversations around social media, personal branding, and digital marketing. ➡️ Connect with Dakota by visiting https://cleatstoclarity.com If this episode resonated with you, share it with someone who's ready to take ownership of their story.
T1 · E50
15 jul 2026
24:57
Episode 49 - Marketing Through a Gen Z Lens with the GOAT Social Media Summer 2026 Interns
What does Gen Z really think about social media, AI, and the future of marketing? In Episode 49, Kassie sits down with GOAT Social Media's Summer 2026 interns, Hailey and Melissa, for a conversation about what it's like entering the marketing industry today and how the next generation is consuming content, discovering brands, and preparing for their careers. From TikTok, Instagram, and Pinterest to AI tools, authenticity, and content creation, they share an honest perspective on what's capturing Gen Z's attention—and what brands are still getting wrong. The conversation also explores the realities of agency life, the value of internships, networking, creativity, and how classroom learning compares to real-world marketing experience. Whether you're a marketer trying to better understand Gen Z, a student preparing for your career, or a business looking to connect with younger audiences, this episode offers valuable insights into the future of marketing. This episode is a reminder that understanding the next generation isn't just helpful—it's essential. 🎙️ Subscribe and follow @youherditherepodcast for more conversations around social media, marketing, and digital culture. If you enjoyed this episode, share it with a student, marketer, or business owner looking to stay ahead of what's next.
T1 · E49
8 jul 2026
23:53
Episode 48 - Why Education Is the New Marketing
People don't want to be sold to anymore, they want to be educated. In Episode 48, Kassie sits down with Daniel Sheres, a global commercial leader with experience launching innovative products across international markets, to discuss why educational content has become one of the most effective marketing strategies today. From trust-based marketing and thought leadership to simplifying complex topics and creating content that actually helps people, Daniel shares why the brands winning on social media aren't leading with a sales pitch—they're leading with value. Together, they explore how consumers make buying decisions today, why authority and expertise outperform traditional advertising, and how marketers can build credibility long before asking for a sale. Whether you're a marketer, entrepreneur, salesperson, or business owner, this episode is packed with practical strategies for creating educational content that builds trust, strengthens your brand, and drives long-term growth. This episode is a reminder that in today's digital landscape, the brands that educate are often the brands that win. 🎙️ Subscribe and follow @youherditherepodcast for more conversations around social media, digital marketing, and the future of business. If this episode resonated with you, share it with someone looking to build trust through better marketing. Connect with Daniel: https://www.linkedin.com/in/daniel-e-sheres/
T1 · E48
1 jul 2026
24:45
Episode 47 - Best Content Editing Apps in 2026
Creating content has never been easier—but creating content people actually watch is a different story. In Episode 47, Kassie and Sofia break down the best content editing apps in 2026 and discuss how editing has evolved from a post-production task into a critical part of content strategy. From VSCO and InShot to CapCut, Canva, and Captions, they explore the strengths of today's most popular editing tools, how AI is changing content creation, and why faster editing doesn't always mean better content. They also discuss the growing tension between efficiency and originality, why so much content is starting to look the same, and what brands can do to stand out in a world where everyone has access to the same editing tools. Whether you're a marketer, business owner, content creator, or just looking to improve your social media presence, this episode is packed with practical tips to help you create better content without overcomplicating the process. This episode is a reminder that while editing tools continue to evolve, storytelling, personality, and clear messaging are still what drive results. 🎙 Subscribe and follow @youherditherepodcast for more conversations around social media, content creation, and digital marketing. If this episode helped you rethink your content strategy, share it with a creator, marketer, or business owner who could use it.
T1 · E47
24 jun 2026
28:27
Episode 46 - Marketing in 2026 Feels Completely Different… Here’s Why
Marketing feels like it's changing every five minutes. In Episode 46, Kassie sits down with Michelle Carroll, President of One Stop Marketing Solutions and incoming President of SFIMA, to discuss what's actually changing in marketing halfway through 2026—and what brands need to pay attention to moving forward. From AI-powered search and declining consumer trust to the growing importance of community, authenticity, and human connection, Michelle shares insights from nearly two decades in digital marketing. Together, they explore why attention is becoming the most valuable currency online, how AI is reshaping search and content discovery, and why the brands winning today are building communities instead of simply chasing followers. Whether you're a marketer, business owner, or content creator, this episode offers practical insights into where the industry is headed and how to adapt your strategy for what's next. This episode is a reminder that while technology continues to evolve, trust, storytelling, and genuine human connection remain at the heart of great marketing. 🎙 Subscribe and follow @youherditherepodcast for more conversations around social media, digital marketing, AI, and the future of business. If this episode resonated with you, share it with a marketer, entrepreneur, or business owner navigating today's rapidly changing digital landscape. 🔗 Connect with Michelle Carroll: https://www.linkedin.com/in/michellecarroll/ One Stop Marketing Solutions: https://www.linkedin.com/company/1-stop-marketing-solutions/ SFIMA (South Florida Interactive Marketing Association): https://www.linkedin.com/company/south-florida-interactive-marketing-association
T1 · E46
17 jun 2026
31:43
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