Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die.

Whether you’re refreshing your brand or just trying to explain it better, this one’s for you.

🎙 Subscribe & follow @youhearditherepodcast for more episodes like this and visit http://www.melissalarrea.co to connect with Melissa.