From snarky tweets to airport puns, some brands just get social—and we’re breaking down their secret sauce.

In this episode of You Herd It Here, hosts Kassie Meiler and Sofia dive into three unlikely MVPs of social media: Wendy’s, TSA, and Duolingo. From savage roasts to owl funerals, these brands prove that bold voice, platform fluency, and timely risk-taking can turn everyday content into viral gold.

🍟 How Wendy’s went from fast food to fast wit

🦉 Why Duolingo’s chaotic mascot has Gen Z hooked

✈️ How TSA turned carry-on rules into comedy gold And what your brand can borrow from their playbooks—even with zero budget

If you’re a business owner, social media manager, or creative looking to build trust, grow your audience, and stand out online—this episode is your cheat sheet.

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