Eric Ross and Trey Lowell: 1Q Show Updates, ET Media Launch, and Products They're Using
What happens when a podcast starts opening doors far beyond the mic? In this episode of What the Health Just Happened?, Eric Ross and Trey Lowell sit down for a candid conversation about what has changed since their last bro down episode, including the launch of ET Media, a new company built around storytelling, content creation, and helping businesses communicate in a way that actually connects. What started as a local radio show and podcast has now evolved into something bigger. Eric and Trey talk through how What the Health Just Happened? accidentally became a springboard for a media and marketing business, why video content continues to dominate, and how the best stories are often told in a casual, authentic environment rather than a polished corporate script. Along the way, they also get into health and wellness routines, products they are testing, the realities of content creation today, and a few local Jacksonville plugs that made this episode exactly what it was meant to be: honest, random, and fun. In this conversation, we cover: → The launch of ET Media and what the name stands for → How a healthcare podcast evolved into a storytelling and content business → Why on-site filming and digital assets are opening new doors for local companies → What kinds of services ET Media plans to offer, including consulting, production, and strategy → Why authentic storytelling matters more than overproduced content → How the barriers to entry for video and podcast creation have dropped dramatically → Thoughts on health and wellness habits, including workouts, hydration, supplements, and consistency → A few product shout outs, from electrolytes to note taking tools → Jacksonville plugs, including the Players Championship, The Block, and more local momentum If you have ever thought about starting a podcast, building a media brand, or creating better content for your business, this episode gives you a real look at how those ideas can grow when you stay open, creative, and consistent.