What happens when a podcast starts opening doors far beyond the mic?

In this episode of What the Health Just Happened?, Eric Ross and Trey Lowell sit down for a candid conversation about what has changed since their last bro down episode, including the launch of ET Media, a new company built around storytelling, content creation, and helping businesses communicate in a way that actually connects.

What started as a local radio show and podcast has now evolved into something bigger. Eric and Trey talk through how What the Health Just Happened? accidentally became a springboard for a media and marketing business, why video content continues to dominate, and how the best stories are often told in a casual, authentic environment rather than a polished corporate script.

Along the way, they also get into health and ...