Premiumization may be a new term to some business owners, but its application has an old school process to it. It is all about great marketing skills and making your customers feel like they have the greatest product in the world. One factor of preimmunization is the fact that being a niche product can help you stand out. The little things can help make you or your product or service a big thing. By emphasizing things like great quality products and superior customer service, you can put your premiumization on the display for customers to see.