Alan Gregerman has spent decades helping over 300 companies, including Google and Marriott, unlock the one thing most organizations are killing without realizing it: innovation. His conclusion? Brilliant ideas almost never come from a blank sheet of paper in a conference room. In this episode, Alan and Jackson break down the 99% Rule, the wisdom of ignorance, and why your next breakthrough is more likely to come from a cheetah on the African savanna than your smartest employee. Plus, why the most dangerous thing for your business isn't failure, it's becoming irrelevant.

🔔 Subscribe for weekly entrepreneur interviews and real business strategies. 0:00 - Introduction & Alan's background

1:30 - Why companies get innovation completely wrong

4:00 - How school trains us out of our natural genius

7:00 - Get out of the of ...