To design for real impact, we must move beyond isolated features and map the entire customer life journey. This episode explores how to identify high-stakes "transitions"—like buying a home or preparing for retirement—where design can offer the most significant emotional and practical support. By shifting the unit of analysis from a single transaction to a life transition, organizations can align their products with their customers' long-term goals. Learn how these "Life Maps" serve as a strategic blueprint for creating products that genuinely help people prosper.