Notas del episodio
A vision only becomes real when it captures the hearts and minds of the entire organization through the power of narrative. In this final session of our vision trilogy, we learn why our brains are evolutionarily wired to respond to stories rather than bullet points on a slide. We examine how Lloyd's used graphic novels to transform dry technical backlogs into compelling human journeys that aligned 100-person teams. Master the art of "working backwards" and "script sketching" to ensure your design vision is visible, emotional, and impossible to ignore.
Palabras clave
uplifting design
human-centered design
ikigai
organizational change
user experience strategy
design leadership
co-creation
innovation framework
strategic storytelling
design thinking
behavioral design
customer life journeys
multidisciplinary studios
design guilds
experiential NPS
design inspiration
creative wellness
mindful design
positive mindset
creative motivation
design podcast
creative confidence
artistic growth
empowering designers
visual storytelling
creative soul
design career advice
joyful design
creative entrepreneurship
Dan Makoski
Chief Design Officer